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Breed Buddies
For Medium Breeds
$49.95
Breed Buddies
Snuggle Puppy®
For Medium Breeds
$49.95
Snuggle Puppy Helps With:
- Transitioning Home: Eases nervousness when moving to a new environment.
- Crate Training: Reduces whining and barking for better sleep.
- Storms & Fireworks: Calms distress from loud noises.
- Separation Anxiety: Provides comfort when left alone.
- General Relaxation: Any time your pet needs help relaxing.
Snuggle Puppy® Breed Buddies™ – Merle
The trusted anxiety solution, now with a familiar face
Snuggle Puppy® Breed Buddies™ combine the proven anxiety relief of the original with the signature markings of your favorite breed. Designed to look like a littermate, this familiar friend helps Merle puppies feel instantly safe, settle into their new home faster, and sleep soundly.
Just like the original, it features a Motion-Activated SmartBeat® Heart and Overnight Heat Pack. This combination mimics the physical warmth and heartbeat of their mother, while the breed-specific design provides visual comfort to reduce loneliness and separation anxiety.
Made from soft, pet-safe materials, every Breed Buddy is durable, machine-washable, and sized for dogs that mature to 25–70 lbs. With over 60,000 5-star reviews, Snuggle Puppy is the trusted solution for a stress-free, happy dog.
Frequently Bought Together
$19.99
$49.95
$49.95
HOW IT WORKS
Finally, Sleep Through The Night
Puppies whine and bark because they miss the warmth and heartbeat of their mother. It's not bad behavior, it's loneliness.
The Snuggle Puppy® recreates that intimacy with physical warmth and a pulsing Real-Feel Heartbeat®. The result? Your puppy feels safe, settles down faster, and sleeps soundly. No medication, no restraint, just comfort.
What Makes Snuggle Puppy Tick?
Durable, machine-washable, and built for real life. It’s the lasting companion your dog will turn to for comfort for years to come.
The heartbeat that started it all. We pioneered the technology that has comforted millions of pets worldwide, and continue to innovate it - now with patented motion activation!
Environmentally safe, disposable, long-lasting, odorless, air-activated natural heat. Designed for safety and peace-of-mind above all else.
Find the Perfect Pal For Your Pup
OUR STORY
The Original Heartbeat Plush
Snuggle Puppy® was created in 1997 by a young dog mom to help ease the transition for a litter of puppies moving to their forever homes. Since then, we have comforted millions of animals around the world. Every day, we hear amazing stories of how it’s helped not just dogs, but cats, monkeys, and even bears feel safe and loved.
With over 60,000 five-star reviews, we’re proud to be the trusted source of comfort that brings the safe feeling of home to pets everywhere.
Common Questions
It's simple!
1. Turn on the Real-Feel Heartbeat®.
2. Insert the heartbeat and a Snuggle Puppy overnight heat pack into the belly pouch.
3. Place the Snuggle Puppy in your pet's crate or bed.
The combination of warmth and intimacy mimics a mother and littermates, naturally calming your pet.
Yes! The Snuggle Puppy is machine washable. Important: You must remove the Real-Feel Heartbeat® and the heat pack from the belly pouch before washing. We recommend washing on a gentle cycle with mild detergent and air drying.
Safety is our top priority. Snuggle Puppy is made from durable materials and safety-tested for pet use. The heat packs are all-natural, non-toxic, and odorless. However, as with any toy, we recommend monitoring your pet during the first few uses, especially if they are a heavy chewer.
First, remove the plastic battery tab. Then, choose your mode:
- Standard Mode (8 Hours): Press the button once. The heart beats for 8 hours and automatically restarts whenever it detects motion.
- Advanced Mode (Continuous): Press and hold for 5 seconds. The heart runs continuously while sensing motion, pauses after 30 minutes of stillness, and wakes up instantly when moved.
- To Turn Off: Press and hold the button for 5-7 seconds until the pulsing stops.
We recommend using only genuine Snuggle Puppy heat packs. Ours are specifically formulated to maintain a safe, consistent temperature for pets. Standard "hand warmers" often get too hot for animals and typically only last a couple hours, leaving your puppy cold in the middle of the night.
Absolutely. While it's a "must-have" for puppies, the Snuggle Puppy is highly effective for dogs of all ages dealing with separation anxiety, fireworks, thunderstorms, or transitioning to a new home.
crisvicsgoldenadventures
She loves her @originalsnugglepuppy so much, she had to bring it outside with her 🐾💛
Does your pup have a favorite toy they have to bring everywhere?
#snugglepuppy #goldenretriever #dogsofinstagram #puppycuteness #doglife
kaijuthebulldog
Kaiju is obsessed with his snuggle puppy 🐶💙 The warming pads and heartbeat have been such a comfort for him. Day 2 at home and he’s already settling in, cozy, calm, and feeling right where he belongs 💤✨
@originalsnugglepuppy
#snugglepuppy #englishbulldog #puppies #puppylove #puppylife #doglife
adayinthelifeofsass
Sassy LOVES this little guy its like her BFF, I don't know what I'd have done without it. She's been sleeping through the whole night since the day we got her, in fact it was me who got scared and had to check on her in the middle of the night 😅
@originalsnugglepuppy
#doglife #snugglepuppy #bedtime #cuddle #bffgoals
the_rescue_dog_roxy
Roxy is a rescue who didn’t always feel safe in this world. She was shy, timid, and anxious. We don't know what her life was like before we adopted her. 💔
Now she settles in, relaxes faster, and finally sleeps peacefully thanks to her @originalsnugglepuppy
For a rescue dog, that kind of comfort means everything. 🤍
#originalsnugglepuppy #snugglepuppy #rescuedogofinstagram #rescuedoglife #rescuedogs
goldiegirlchloe
Our @originalsnugglepuppy has been an absolute lifesaver! It’s been 12 years since we last had a puppy, and we were fully prepared for weeks of sleepless nights. Instead, we turned on the heartbeat, tucked in a heat pack, and Chloe has slept through the night since day one! She is the absolute best girl, and this is officially the best toy ever. Highly recommend for any new puppy parents!
fosterbebitos
Cousie is in love with her emotional support stuffy! 🐶 Thank you @originalsnugglepuppy. These are not just for puppies, senior dogs with anxiety might find them helpful too. (Not an ad, but happy to share for the comfort it brings her.)
#seniordogsofinstagram #chihuahuastagram #dogreels #rescuedogsofinstagram #doglover
