LIMITED EDITION!

Original Snuggle Puppy®

Snuggle Puppy Willow
Regular price $39.95
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Original Snuggle Puppy®

the all natural solution for an anxious pet

The Snuggle Puppy® is the perfect solution for pet anxiety relief, crate training, and a peaceful sleep for your furry friend. Designed to ease your pet's anxiety and provide comfort, and perfect for new puppies or any pet in need of a cozy companion, the Snuggle Puppy features a pulsing Real-Feel Heartbeat® and heat pack, mimicking the warmth and heartbeat of a real littermate. This helps reduce stress from separation, loud noises, and unfamiliar environments. Made from soft, pet-safe materials, the Snuggle Puppy is both durable and machine-washable, as well!

Snuggle Puppy helps with:

  • Nervousness when moving to a new home.
  • Whining and barking when crate training.
  • Distress from fireworks and thunderstorms.
  • Separation anxiety when your pet needs to be left alone.
  • Any time your pet needs a little help relaxing.

With over 50,000 5-star reviews, trust in the customer-proven Snuggle Puppy® for a stress-free pet!


See more products available from the puppy experts at Snuggle Puppy!

  • (1) Original Snuggle Puppy® limited edition plush
  • (1) Real-Feel Heartbeat® with batteries included
  • (1) 24-hour disposable heat pack

  • The pulsing Real-Feel Heartbeat® is easy to turn on/off. Two AAA batteries included.
  • It has two modes: 24/7 continuous and 8 hours with auto-off.
  • Batteries last up to 2 weeks in 24/7 continuous mode. 
  • Includes one single use, disposable warmer pack (each pack lasts 24 hours) for an extra source of comfort for your pet.
  • Snuggle Puppy® is machine washable on a gentle cycle (make sure to remove the heartbeat and heat pack prior to washing).

Product Values

Snuggle Puppy®
The most reliable and trusted natural way to comfort your pet for over 20 years.

Soft and Plush
Made from cozy materials to encourage snuggling.

Pulsing Real-Feel Heartbeat®
Battery-powered device inside the toy simulates a soothing heartbeat.

Machine Washable
Remove the heartbeat and heat pack prior to washing on the gentle cycle.

Snuggle Puppy Stories

Meet Willow!

Willow is the ultimate cuddle buddy with a calming presence that puts everyone at ease. With a gentle nature and love for snuggling, Willow's mission is to spread warmth, joy and endless cuddles to everyone she meets.

How It Works

Naturally Calms and Relaxes Pets

Snuggle Puppy® works by instinctually providing comfort and security to dogs of all ages experiencing anxiety or stress - but especially puppies going through a hard time. It consists of a plush stuffed animal, available in various breeds and colors, with a special pouch inside. This pouch can hold a heat pack, which generates gentle warmth, and a patented heartbeat simulation device that emits a rhythmic pulsation.

When activated, Snuggle Puppy® mimics the comforting sensations that a puppy would feel when snuggled up to its mother or littermates. This can help alleviate anxiety, promote relaxation, and provide a sense of companionship for the dog, especially during times of separation or transition.

Product Values

  • A Calmer Pet

    Dogs and puppies are pack animals who are instinctively drawn to their mother and others in their pack. Snuggle Puppy® recreates this intimacy with physical warmth and a 'real-feel' pulsing heartbeat, providing an extra source of comfort for your pet.

  • Heartbeat Technology

    Real-Feel Heartbeat® technology is a vet recommended alternative to medication that has a dramatic calming effect. Dogs and cats instinctively calm down in the presence of another beating heart. Why? Simple. It reminds them of when they were laying with litter mates on their mom’s tummy.

  • All-Natural and Safe

    Snuggle Puppy® calms your pet naturally without medication or restraint. Whether it be a new transition, crate training, puppy crying through the night, fireworks, or thunderstorms; rest assured Snuggle Puppy® will be there to provide comfort and reduce anxiety in your four-legged friend.

Featured Reviews

Saved our sanity and restored our slumber! Puppy went from screaming to sleeping in 5 minutes. 3 months later, she still loves it, although we don't use the heartbeat anymore. Highly recommend!!
Teri T.
We cannot get over how this has changed the life of new puppies and their owners. We've never experienced such calm in a new (8 week old) puppy. We've purchased 3, one on each floor of the house!
Lynn K.
Turned heart on and placed in pen at night. It worked like magic. Puppy previously woke up every two hours crying. Now sleeps through the night and is not missing her littermates.
Rylee H.

Add Snuggle Puppy® to Your Pack

Our Story

We're dedicated to providing comfort for your entire family.

The Original Snuggle Puppy® was created in 1997 by a young dog mom as a way to comfort a litter of puppies as they moved to their forever homes. Since then, we’ve helped millions of animals around the world. Every day, we receive incredible stories about how Snuggle Puppy® has helped our four-legged friends, from dogs to cats, monkeys, and even bears!

Now, the Original Snuggle Puppy® is joined by Snuggle Puppy HERO®! Fully approved for human use with all materials 100% safe for both people and pets. We’re proud to provide the safe feeling of home, everywhere your family goes.