For over two decades Snuggle Puppy has successfully reduced stress and anxiety for hundreds of thousands of pets.

We design our products to speak to your pet’s natural instincts in ways that alleviate anxiety, promote play and provide comfort and calm.

Snuggle Puppy Cares

We've helped hundreds of shelters and organizations across the nation bring comfort to the animals waiting to be adopted.

Real Solutions

Since 1997 we've been helping pets and pet parents with problems such as separation anxiety, travel anxiety, whining and barking, fear of loud noises, crying at night, crate training, and more.


We've expanded our product lines to include durable plush dog toys, puppy products, and essential products a pet parent needs. 

Our Story

Snuggle Puppy was created in 1997 by a young breeder who originally was looking to help her litter of puppies’ transition to their new homes. She saw how effective Snuggle Puppy was and decided to expand the line to help as many puppies as possible.
Through the years, Snuggle Puppy has evolved and expanded its product line. Stronger stitching, new designs, better material, improved real-feel heartbeats, and longer-lasting heat packs are just a few of the improvements made over the past two decades. During this time, Snuggle Kitty was developed that has saved thousands of orphaned kittens lives, along with a line of plush dog toys, must-have products for new puppies, and more.

Today, Snuggle Puppy has been approved for human use and all of the materials are 100% safe for both people and pets, a testament to the quality you receive when purchasing a Snuggle Puppy.

Consistently ranked as Amazon’s #1 Best Seller for Plush Dog Toys, Snuggle Puppy consistently receives great reviews. We love hearing the wonderful stories of how our product has helped both pet parent and pet through the challenges they are facing. Snuggle Puppy has even helped animals other than dogs and cats, including bears, minks, squirrels, wolves, otters, and many more.

Since its creation, Snuggle Puppy has become a much-needed friend for hundreds of thousands of pets.  

Have a story you’d like to share with us on how Snuggle Puppy has helped? Feel free to reach out at