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Snuggle Puppy HERO®, the lovable plush toy from the makers of the Original Snuggle Puppy®, has been named a finalist for the 2023 ASTRA Play Awards in the Plush category for children's toys. The American Specialty Toy Retailing Association (ASTRA) is a trade organization that represents various members across the toy industry, including retailers, sales representatives, and manufacturers. The ASTRA Play Awards recognize excellence in the toy industry and celebrate the most innovative and fun products on the market.

Young boy laying down and playing with his Snuggle Puppy HERO toy To become a finalist, Snuggle Puppy HERO was nominated and underwent a review process by a committee of industry experts who evaluated the product based on various criteria, including quality, safety, play value, and overall appeal to children. As a finalist, Snuggle Puppy HERO stands out as one of the best plush toys on the market, bringing joy and comfort to children aged 3+.

Snuggle Puppy HERO is a unique plush toy that not only provides comfort and companionship but also serves as an anxiety solution for children. The toy features a removable cape with a “HERO” emblem with silicon corners for sensory exploration. The toy's soft, huggable body and calming Real-Feel Heartbeat® simulate the experience of a real hug, making it a perfect companion for children no matter where their adventures may take them.

Young boy opening box for his new Snuggle Puppy HERO toy Snuggle Puppy, the makers of Snuggle Puppy HERO, are thrilled to be named a finalist for the ASTRA Play Awards in the Plush category. The company's mission is to provide innovative, high-quality products that improve the lives of pets, parents, and children, and Snuggle Puppy HERO is no exception. The toy has received rave reviews from parents and children alike, with many praising its ability to soothe and calm children during times of stress and anxiety.

The ASTRA Play Awards winners will be announced in June 2023 at the ASTRA Marketplace & Academy in Columbus, Ohio. Being named a finalist is an achievement in itself, and Snuggle Puppy is excited to see how Snuggle Puppy HERO will fare in the final competition. Regardless of the outcome, the recognition from the ASTRA Play Awards is a testament to the quality and value of Snuggle Puppy HERO and the positive impact it has on children's lives.